Feb 22, 2021
Starting a business can take you to places you never would’ve expected — sometimes literally!
Not long ago, JC Hite was growing a real estate business in his home state of Arkansas and, next, an ed tech company that he’d go onto sell to IBM later. It was during this second entrepreneurial endeavor that he decided to spend some time in South and Central America, where the majority of his clients were based. After travels that took him to places like Guatemala, Chile and Ecuador, JC met his future wife and permanently relocated to Nicaragua to be with her — and to start a digital marketing agency alongside her.
Launching a company within a different culture gave JC the opportunity to expand his awareness and EQ as a business leader. Building a business, he says, is all about applying that EQ to answer a few questions: “How can we operate and work through other people? How can we encourage and motivate them and get them really excited, and do that in different cultures and with different people?”
Today, he has learned not only how to scale his own company — in just three years, Hite Digital has grown to employ about 80 people, with offices in Nicaragua as well as Dallas, San Francisco, Nashville and Miami — but also how to use digital marketing to scale others’ businesses. On this episode of the Working For a Dream Podcast, Patrick and JC talk about the changes coming to digital marketing in 2021, how JC approaches his daily routine and how you can help your team achieve alignment as a leader.
What You’ll Learn:
Favorite Quote:
“We have everything against us. We went through a civil war in Nicaragua. We went through an economic crisis in 2020. And our last offer to buy us out was just under $15 million. That’s insane. We’re proving that you can build something like that in a country like Nicaragua, and hopefully that’s going to lead a lot more opportunities.” - JC
How to Get Involved:
Connect with JC:
Connect with Patrick: